NBA Champion Aaron Gordon Debuts 361° AG4 Signature Shoe in Partnership with Global Marketplace KICKS CREW
New York City, NY - Following an NBA championship win, Aaron Gordon and emerging performance footwear brand 361° have announced the launch of their fourth signature shoe, the AG4, on August 25th, 2023.
The AG4 will be released in six colorways that reflect Aaron Gordon’s life and interests and will be available exclusively on KICKS CREW and 361usa.com for $100 USD.
The Denver Nuggets star signed a long-term partnership with performance footwear brand 361° in 2020, and they have since released three signature shoes. The partnership is focused on expanding the brand globally and promoting its “One Degree Beyond” mentality, encouraging youth to devote themselves to the game of basketball.
"From my childhood dream of playing in the NBA to standing as a champion, and today, revealing my new AG4 signature shoe is a testament to the power of persistence and a surreal moment for me," said Aaron Gordon when reflecting on his new shoe. "Working alongside the 361° team has been an incredible experience. Their dedication and creativity have genuinely elevated the AG4 to new heights, and we are excited to share it with everyone."
Ahead of the upcoming NBA season, the AG4 will debut in six colorways that take inspiration from important aspects of Aaron Gordon’s life. The AG4 "Someday" introduces a captivating colorway inspired by Aaron Gordon's journey and dream of being a professional basketball player. This personal anecdote was taken from a childhood painting Gordon created where he wrote, “Someday I’ll be a pro basketball player.” The “Ice Blade” design pays homage to Aaron’s mother, a figure skater, while the “Jimi” and “Be Water” colorways are inspired by his idols, Jimi Hendrix and Bruce Lee. The “Self-Reflection” colorway draws inspiration from a popular social media post by Aaron, and the “Renew With One Degree Beyond” colorway combines traditional woven patterns from 361° representing good fortune for Aaron and every wearer.
Crafted to outperform, the AG4 showcases the latest performance technology from 361°.
Key features include:
- CQT Fiber Mesh upper features a carbon yarn compound, striking the perfect balance between lightweight design and reliable support.
- QU!KLOCK lacing system seamlessly incorporates TPU elements, enhancing both lockdown and stability around the midfoot.
- Full-length SOAR cushioning and forefoot propulsion plates enhance comfort and jumping for explosive players like Aaron Gordon.
- QU!KBALANCE Sidewalls integrate extended TPU panels to guarantee optimal lateral protection during dynamic movements.
- QU!KCQTECH Midsole utilizes an innovative QU!KFOAM cushioning compound created by 361° that delivers unparalleled comfort and instant energy return.
In honor of the AG4 unveiling, 361° and Aaron Gordon have collaborated with KICKS CREW as the exclusive global launch partner, harnessing the platform's esteemed reputation for delivering a borderless shopping experience to consumers across the globe. KICKS CREW sets itself apart by seamlessly connecting verified retailers and brands to its diverse worldwide audience, with a dominant presence in the US.
The AG4 will be released at 11am ET / 8am PT on August 25th, 2023, exclusively on KICKSCREW.COM and 361usa.com for $100 USD.
Press Contacts:
KICKS CREW | Julien Urgu | jsu@kickscrew.com
361° | Rolando Garcia | rolando@361usa.com
For social media content, please tag @kickscrewcom @361hoops
ABOUT AARON GORDON
Aaron Gordon is an American professional basketball player playing for the Denver Nuggets in the National Basketball Association (NBA). Originally chosen as the fourth overall pick by the Orlando Magic in the 2014 NBA draft, he was traded to the Nuggets in 2021, culminating in his triumph as an NBA champion in 2023.
ABOUT 361°
361° Group is a comprehensive sports goods company that integrates brand, research & development, design, production, and distribution. Established in 2003, the company is committed to becoming a dominant sportswear brand. As a leading brand in the national sporting goods industry, 361° is actively promoting and living the culture of "love" under the guidance of the "One Degree Beyond" brand spirit and continuously promotes the development of various social undertakings such as the social economy and sports.
ABOUT KICKS CREW
Launched in January 2021, KICKS CREW is a trusted global platform with the broadest selection of sneakers and apparel. Unlike other marketplaces that facilitate individual sellers, KICKS CREW partners with only verified retailers and brands globally to ensure authenticity at the source. With a fast-growing global audience, KICKS CREW has partnered with the most significant sporting brands globally for direct product launches.
With world-class investor backing (Gobi Partners, AEF, and Pacific Century Group), we have been scaling our team with the best talent. In October 2022, KICKS CREW partnered with 6X All-Star and NBA Superstar Damian Lillard as an investor and the first CREW athlete.
